Towards a UN social media strategy

As well as writing my MA dissertation, I spent this summer interning with the United Nations Department for Public Information. And in particular with the social media ‘focal point’ in that department.

It made a lot of sense – I love a bit of a digital communication, I’m passionate about global affairs and I think social media changes the way the world will be governed.

The UN – in its central role as an inter-national organisation – is a particularly old-fashioned way of governing the world, but one that, by virtue of its wide membership is often said to be the most ‘legitimate’ way of setting global rules. (As opposed to something like the G20, for example.)

But legitimacy is granted by the public in complex ways, and if the UN doesn’t open up or engage with people on a more personal level, I believe it will struggle to remain relevant.